We are witnessing our lives getting filled of new packaged food brands all the time. At the same time, we are detaching ourselves from the source of the true ingredients.
Most of the packaged foods products today contain fillers, artificial ingredients, modifiers, to the extent that it’s not making humans nor the planet to thrive. It is making the businesses to thrive, with the expense of our health and environment.
We are fighting against fake food
We believe in making choices in all parts of our business, including ingredients, that make Ambronite users and our planet truly thrive.
That’s why we’ve carefully agreed on certain guidelines we follow on Ambronite’s product development. We want to transparently share these with you.
1. We trust on plant-based & performance-improving real foods
The word ‘Real’ is overly used word today. It means totally different things for each one of us.
So, what does Real mean at Ambronite?
For us, Real Food means whole food ingredients, in a minimally processed format. Same ingredients that your grandmother used to cook her meals. We strive to use the same ingredients, just in a more convenient format.
Artificial ingredients, preservatives, GMOs are not Real in our books.
2. We avoid ingredients that do not improve your daily performance
Then there are numerous ingredients that are real, yet the recent research shows that they are not the best choices to improve our daily performance, due to e.g. digestion issues.
Thus, we never use wheat or dairy in our products.
3. We’re always Plant-Based
Plants are not only super nutrient-dense, but also better for the planet. Growing plants require less water and produces much less CO2 than livestock.
4. We never use supplements
When you look around for other meal shakes and products out there, almost all of them are using supplements. That is, synthetically produced vitamins.
There is nothing wrong supplementing when you are deficient of certain vitamin (e.g. taking vitamin D seasonally) or for a limited period of time when you are sick (taking vitamin C and zinc when flu catches you).
However, it’s totally different story to base your daily diet on supplements. Or products that contain wide range on synthetic supplements.
This is not encouraged by the latest research or leading researchers in the world.
5. Nutrients are most potent from real food
Real foods are accompanied by many nonessential but beneficial nutrients, such as hundreds of carotenoids, flavonoids, minerals, and antioxidants that aren't in most supplements.
Our current stage of nutrition science cannot replicate most of them, thus you cannot find them in synthetic supplements.
So, for example, instead of getting the Vitamin C from a pill (ascorbic acid), we get it directly from berries. In addition to the ascorbic acid, there is a entire ecosystem of nutrients active in a berry. We’ll have all of them, something that the synthetic alternatives can just dream of.
Thus, all vitamins & minerals in Ambronite products are food-based.
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